Posts By Dave Mccaughan
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101ColumnARE YOU HELPING YOUTH REBEL INTO THE MIDDLE CLASS
Dave McCaughan Co-Founder, Marketing Futures LESSON 8 : BEING YOUNG IS ALL ABOUT TRYING TO FIT IN. SOMETIMES THAT INVOLVES STANDING...
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390Event Spotlight
IIEX ASIA DEC 2018
MARKETING FUTURES TAKES FUTURE MARKETERS TO IIEX APAC 2018 FOR UNDERSTANDING INSIGHT AND INNOVATION FOR BETTER BUSINESS Name a business that...
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586Column
Back to Basics
Dave McCaughan Chief Strategy Officer, Ai.agency Co-Founder, Marketing Futures MARKETING IS ABOUT GROWTH, NOT MESSAGING Did I grab your attention? Then...
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203Lesson Learned
Lesson 7: Pricing Is Not About Costs And Profit, It Is The Single Biggest Brand Message About The Value Offered To Potential Consumers So Don’t Give It Away.
“Free” is a death sentence, the discount is the move of a dying brand. Ever heard the phrase “discounted to death”?...
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594Lesson Learned
Seems obvious really but often forgotten. Tactics are the way you bring a strategy alive.
LESSON 6: PICK TACTICS THAT WILL BRING ALIVE YOUR STRATEGY, DON’T PICK TACTICS BECAUSE MAGAZINES LIKE THIS ONE ARE TALKING ABOUT THEM...
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329Lesson Learned
We get confused by terms like “digital marketing strategy,” “content marketing strategy,” “social marketing strategy.”
LESSON 5: STUDY, THINK, EVALUATE AND DECIDE ON A STRATEGY THAT WILL ALLOW YOU TO WIN: THEN PICK TACTICS THAT WILL HELP...
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1.1KLesson Learned
“No matter how good you are there is always something market research will teach you.”
LESSON 4: 4,000% ROI. YOU ARE JUST A BAD MANAGER IF YOU ARE NOT SPENDING MORE ON RESEARCH. First, let’s be clear:...
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480Lesson Learned
Looking Forward and Back Get’s Us Through
LESSON 3: BE PART OF PEOPLE’S LIVES AND ALL THE THINGS THEY LOOK FORWARD TOO AND WANT TO REMEMBER AND GET A...
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914Lesson Learned
“What Matters” is What Matters
Too much talk of “social media”, “influencer marketing”, storytelling etc etc. All things that are not new. They have all been key...
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860Lesson Learned
You Are Not Normal
That is right! I don’t mean there is something mentally or physically wrong with you, I mean that if you are reading...