By Rashna Mahzabin A win for Women Entrepreneurs The participation of women in business is increasingly being recognized as fundamental to economic growth. With

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Marketing campaigns have the tough job of trying to build a brand while having a short shelf life. Ads are supposed to move, entertain and

  By Asif Tarafdar Big data helping brands usher in a new era of consumerism. few years ago, an angry dad stormed into the retail